5 Key Questions for your Media Strategy

1. What are the critical non-negotiable goals to define media success for your organization?

2. Are you receiving daily detailed, customized media reports that show exactly how well your spot or program is performing against media cost?

3. What is your program's biggest strength and weakness with respect to delivering response?

4. Do you have someone accountable for red-flagging any problems with your program, offer or response levels in order to minimize your risk?

5. What is your media growth strategy path for the next 6-months and the next year?

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RESPONSE TRACKING
BACKEND RESULTS ANALYSIS