Radio

We often are asked about radio in the current advertising market.  Is it still an effective medium?     Radio is still a valuable stand alone medium as well as an excellent addition to television, print and outdoor campaigns.   In fact, we find radio to often be more flexible and offer more creative options than the other primary mediums of TV, Outdoor and Web.

Advertising on radio gives the advertiser many options to relate to and communicate with their audience. Radio offers more format options: long form, one hour, half hour and quarter hour avails as well as short form, :30, :60 and :120 (2 minute). There are many other creative ways to advertise on radio some of which include station sponsorships and host endorsements which can be done on a local or national level. 

Radio offers variety

One of the key reasons radio is still an effective medium is its flexibility of options.  One of our clients effectively uses a ½ hour and a 1 hour live daily talk show to reach and connect with their audience.  This type of format supplies a direct interactive approach with the clients target audience by taking live on air calls and offering sound financial advice and an investment opportunity.   The program is fed to the stations live daily via satellite and the stations broadcast the program live in most cases.  For those stations that run a same day tape delay, the program still has the live appeal to listeners.  By offering the program in 2 different format lengths, we are able to fit the program to the best opportunity on a station.

Another client prefers to use a pre-produced ½ hour formatted program to bring health awareness to the listeners and sell health products, while others are running :60 spots to promote upcoming events or to sell products or services on a local and national basis.

We also have several ministry programs running weekdays and weekends across the country on some of the largest Christian stations using 15 minute and 1 hour formats.   

Radio continues to be a successful advertising medium.  Current economic conditions have driven pricing to very attractive levels and now is the time to find good inventory opportunities and at reduced rates in most cases.  Stations are eager for new business and some offer very creative strategies to help get a product or service launched.

With 11 years of service, Aimee James brings extensive sales experience and has forged great relationships with stations around the country. She excels at identifying opportunities for clients with a keen eye for successful TV and radio stations. Aimee knows how to generate results and get those avails at great rates.

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